Circular Investment
2024
Sustainable investment company with fourteen portfolio companies. Flash Forest plants millions of trees with drones. Dayrize makes sustainability data accessible with AI. Biobased Trading supplies clean raw materials as an alternative to fossil fuels. AdeptNova automates businesses with AI and data.
The portfolio was impressive, the website wasn't. A generic WordPress theme with no visuals and no story.
New site built together with copywriter Ben Blench (Adidas, Gucci, Heineken, Rolls-Royce, KLM, Greenpeace, WeTransfer). Minimalist and high-end. Each portfolio company has its own section with a clear story: what they do, why it works, and what Circular Investment saw in them.
Animations support the concept of circularity.
The site is live. Founders and investors land on a page that makes it immediately clear what Circular Investment does and what they've already achieved. Website traffic grew by 180% after launch.
The site brings the full portfolio of 14 companies together in one place. From first meeting to launch took six weeks.