Eurocrane supplies cranes to production lines where downtime costs tens of thousands of euros per hour. The buyers who make these decisions ended up on a website that wasn't mobile-friendly, had no clear product overview, and gave no sense of the scale Eurocrane operates at.

Product information was spread across separate pages without structure. Specs of a 50-ton gantry crane were impossible to find without clicking through. For a company that supplies BMW and Samsung, the online presentation didn't fit.

A buyer at a car manufacturer compares suppliers based on what they find online. At Eurocrane, that meant searching for the right crane type, no filter on tonnage or span, and product pages without technical comparison. On mobile the site was barely usable.

The risk wasn't that Eurocrane makes bad cranes, but that potential customers would never find out because they left the site first.

The whole website was redesigned and rebuilt. The 200+ crane range now sits in a structured catalog, searchable by type, tonnage and application. Each product page shows specs, applications and references on a single screen.

The design matches what enterprise buyers expect: clear, fast, and with enough visual material to make a first selection without scheduling a sales call.

Buyers now find the right product category within two clicks. The European sales team no longer sends PDFs but shares product pages with clients. The site is also used internally as a reference during sales calls.

Thanks to the multilingual setup, sales teams in China, Europe and the Middle East share the same product pages with local clients. Organic traffic grew by 140% after launch.