Flash Forest
2025
Canadian climate-tech company planting trees with drones. $11.4M Series A, media coverage from CNN to the World Economic Forum.
Intro
Flash Forest plants trees with drones, millions at a time. $11.4M Series A, media coverage from CNN to the World Economic Forum, and a mission of 1 billion trees. Through an investment partner, Flash Forest came to The Opposite Agency. The existing Squarespace site no longer fit the brand.
Problem
New logo, growing team with a marketing manager and creative team, but a website that lagged behind. The branding no longer matched. The structure wasn't set up for conversion. The team couldn't easily add content or edit pages without a developer.
For a company that works with First Nations, pitches to investors, and closes contracts with governments and enterprises, the site was a weak spot. The story was there (the technology, the impact, the urgency) but the website wasn't telling it.
Approach
The drones do two things. First, they plant seeds from the air, much faster than people can. Second, they scan existing forests with specialized AI sensors and cameras. These measure tree health using light we can't see. Both deserve their own story, but have to feel like one company. So we built two full sections, each with its own technology explanation, use cases and calls to action.
The technology is the strongest selling point. Seed pods, drone deployment, machine learning models, field kits. Everything is structured as a step-by-step story.
Flash Forest has planted 686,147 trees. Restored 429 hectares. Captured 301,904 tons of CO₂. Created 457 hours of First Nation employment. Those numbers are there as proof, along with the full impact report that was co-designed. The media coverage from CNN, Forbes, Washington Post, BBC and the World Economic Forum sits prominently on the site as real quotes.
The team can add blog posts, update team members and edit content through Webflow themselves.
Result
The site now matches the company. Investors, governments, enterprise clients and media partners land on a page that makes it immediately clear what Flash Forest does and how to get involved. Every page leads to an action: get in touch, start a project, request a survey.
The team manages the content itself and keeps the site current without developers. With the impact report, the team page and the media section, Flash Forest now has a place where everything sits together.
In 2025, Flash Forest planted more than 686,000 trees across 429 hectares. The drone technology works 30 times faster than manual planting. The company has appeared in more than 15 international media outlets, including CNN, Forbes, BBC and the World Economic Forum.
- Brand
- Brand translation to web
- Content strategy
- Impact report design
- Experience
- Website design
- Conversion optimization
- Technology storytelling
- Responsive design
- Technology
- Webflow development
- Self-serve CMS
- Impact data integration
- Team
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