ISTA had a custom website built fifteen years ago. The system worked, but the technology and the organization's needs outgrew it. Over six years, there were three to four attempts to relaunch the project. Each one stalled.

The event management team needed a platform that could process bookings for teachers, young people and large events on a regular basis. Confidential information about minors had to be stored securely. The membership system was entirely manual: schools who wanted to join had to ask the team to set it up for them.

A website that's both a marketing site and an event management platform. Different event types with their own pages and sign-up flows. Confidential data stored securely on the backend, a clear and polished experience on the front.

The membership system is tiered: schools pick their own level (solo, ensemble, company, association), upgrade when they want, and manage their organization details independently. From manual to automatic, without losing the personal touch.

The team can update the site themselves: edit copy, colors and images without a developer. Upselling of products and services is built in, so members see a relevant offer at the right moment.

Launched in four months, after five years of waiting and three to four failed attempts with other partners. The platform reaches teachers and students in more than 30 countries. The community has more than 5,000 members.

The first annual event launch on the new platform went off without issues: thousands of users within seven days, no downtime.