Richard installed and repaired home appliances from his own van. Customers came through word of mouth or external platforms. He didn't have his own website, so no way to be found by people searching Google for 'washing machine installation' or 'appliance repair'.

He wanted a site with the feel of brands like Bosch and Siemens. Recognizable, trustworthy, and with prices shown up front.

We looked at the numbers: Richard's biggest upsell was selling machines. When a washing machine couldn't be repaired, he could offer a new one on the spot. But there was no place where customers could look, compare or order themselves. That sale depended entirely on the conversation on location.

At the same time, the work was getting too much for one person. More requests came in than he could handle alone. But referring to other technicians went through text messages and calls, without a clear view of who had picked up which job.

The website was built with branding inspired by the big appliance brands. All services and prices are visible up front, and in one click a visitor can call or book an appointment.

A shop was set up for machines customers can buy, rent or lease. When a customer calls for a repair and hears the machine can't be saved, they can order a replacement through the site right away.

Monthly SEO optimizations were set up, together driving more than 80,000 clicks per year via Google.

A lead platform was built where other technicians sign up and automatically receive leads in their area. A linked CRM tracks which lead went to which technician and the current status.

The site is fully self-manageable: edit copy, change prices and add pages, all without a developer.

Richard doesn't have to pick up every lead himself anymore. Technicians in other regions receive requests automatically, and the CRM tracks who's doing what. The shop runs alongside the service side as a second revenue stream.

Google now delivers more than 80,000 clicks per year, through organic traffic and ads combined. More than 10 affiliated technicians receive leads automatically through the platform. The conversion from website visitor to customer is 8%.