THE OPPOSITE AGENCY
Eurocrane 2

Eurocrane 2

2025

Listed crane manufacturer from Shanghai. Clients like BMW, Volvo and Samsung across three continents.

BMW, Volvo, Samsung: they all buy cranes from Eurocrane. But every order, status update and spare part request went through email. A custom-built customer portal replaced their inbox.

Dozens of orders at once, each with its own timeline, parts and documentation. Client places an order: email. Wants to know where the order stands: email. Needs a spare part: email. Looking for the manual: email. Eurocrane staff spent hours a day answering questions clients could have looked up themselves.

The customer portal was built to move with how Eurocrane works. Not an off-the-shelf SaaS solution, but custom work that fits their process.

Clients see their active and completed orders. Eurocrane uploads orders and syncs them with current inventory, so clients see in real time what's available and can order right away. Spare parts sit on their own page, categorized by product line, so digging through PDF catalogs is a thing of the past. All product documents, manuals and specs are bundled and directly downloadable.

Communication also runs through the portal. Clients respond directly under an order, and when status changes an email goes out automatically. Eurocrane adds new users from the same system.

On top of that, every client sees their own environment. BMW sees BMW, Samsung sees Samsung. Own logo, own brand colors. One platform that feels different for everyone.

Eurocrane staff no longer have to answer the same questions. Clients log in and see their order status, inventory, documents and spare parts straight away.

Email traffic dropped by 70%. Status questions don't exist anymore. And every client sees a portal that feels like their own.

Email traffic between Eurocrane and their clients dropped by 70%. Clients help themselves 24/7 through the portal. Status questions like 'where's my order?' don't exist anymore.

Eurocrane customer portal screen 1
Eurocrane customer portal screen 2
Eurocrane customer portal screen 3
Brand
White-label customer environments
Per-client visual theming
Portal identity system
Experience
UX design
Information architecture
Self-service flows
Technology
Custom client portal
Order management system
Inventory synchronization
Document management
Automated notifications
Team
Last updated

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